Discovering the Soul of DevRel: A Journey into Innovation, Roles, Careers, and Tools

What is DevRel?

Developer relations is about building real authentic relationships with a community ~ Sean Falconer

In the dynamic landscape of the tech industry, "DevRel" has become a buzzword, encapsulating an important part of promoting creativity and strengthening community relationships. DevRel, which stands for Developer Relations, is more than a job title; it's a mindset that emphasizes the interaction between developers and the technical intricacies of products or platforms with which they work.

In less Jargon? ~

Imagine it as the guiding spirit that helps bridge the gap between the wizards of code and the magical realms of the products they use.

The Role of Developer Relations

At its core, DevRel involves the art of building and maintaining relationships between developers and the technology companies they interact with.

Weird isn't it, describing a branch of Science as an art?.

So, what does it this art include?

Key Responsibilities of DevRel Professionals

DevRel personels play a vital role in developer education, providing resources and support to enhance the skills of the community.

The multifaceted responsibilities of a day in the life of a DevRel engineer could include any (and or) all of these plus many more:

  • Speaking engagements at a hackathon, online or physical events and conferences

  • Several meetings with engineers, designers, marketers and even stakeholders at different periods during a product's development.

  • Writing a demo application or a Blog post for an API feature blog post explaining the new API feature and why someone might want to use it

  • User-ended focused meetings and support tickets reviews to provide feedback and understand the pain points that exist for 3rd party devs.

  • Open source collaborations with 3rd party devs and businesses that utilize a product or the product's API

Careers in DevRel.

Developer relations teams often consist of a variety of roles, not all of them are engineering-based, such as technical writing, program management, and community management.

Walk with me ~

Whether there is a dedicated team or not, if work in a company where end users of their product are developers then you are already doing developer relations. Chances are someone, most likely the software engineer or product engineer is likely doubling responsibilities, connecting with developers and writing technical documentation.

Think - customer support or product or UX design.

It's safe to say that as a DevRel professional you'd often wear a lot of hats. For a startup, or a small team, you are likely going to be part engineer, part product manager and part business developer.

Examples of Job positions include DevRel Enginner, Developer's Advocate, Community manager, Technical Writer, Product Business Manager, DevRel Officer etc.

Building a Career in Developer Relations

Embarking on a journey to a successful DevRel career in Developer Relations requires a blend of

  1. Technical prowess

  2. Effective communication and conference speaking abilities

  3. Creating demos.

  4. An unwavering passion for the tech community.

  5. Networking and building a personal brand.

  6. Writing and video editing skills

From a technology stack perspective, developers, who are end-users are most likely not going to be the same stack your company is using, so you have to be very flexible.

Tools

The three C’s of Developer Relations -

Coding - there are disputes as to whether you need coding knowledge to be a DevRel engineer. Well, you need to understand what you’re trying to preach to others, and show them why they should be interested in what you’re preaching.

Easy answer is that you can't teach what you don't know.

Community - Building personal connections with developers to strengthen your product. Hey!, there is a reason for the "Relations" in the job title after all.

Content - Great DevRel knows how to educate, how better than with user guides, manuals, documentations, and videos.

~ Success Stories in Developer Relations

Industry giants like Google, Microsoft, and Salesforce have set remarkable benchmarks in DevRel. Their developer programs, as well as the significant work of their advocates, drive the industry.

~ Challenges in DevRel

Just like every other career in tech and beyond, Developer Relations comes with its own set of challenges, and of course rewards.

Striking the right balance between advocacy and objectivity is often a delicate task.

Navigating diverse developer communities requires adaptability, and having to constantly to explain your "job" can get annoying.

Pro tip - Be open to continuous learning.

~ Rewards in DevRel

Aside from the pay, rewards include but not limited to travelling to around the world for conferences such as DevRel con.

Forming long lasting communities of developers that may birth another innovative start up.

Become expert in a variety of different stacks as you get to experience working with teams across fields other than Software Engineering.

~ Why does it even Matter?

Simply? ~ while a "regular" software engineer of a developer-facing product focuses largely on technical contributions, a DevRel engineer focuses on technical contributions and community growth, product access, acceptability, launch and also three push ups.

DevRel is a people's business, which catalyzes innovation.

It's a symphony of relationships, a dance of passion and technology.

Conclusion

In conclusion, Developer Relations stands as a cornerstone in the tech industry, nurturing innovation and fostering community bonds between developers and developer-facing products.